Government Schemes Yojana

Swachh Bharat Abhiyan or Swachh Bharat Mission

Mukesh Jindal
Written by Mukesh Jindal

The program has now become a ‘Jan Andolan’ that has been receiving a huge amount of support from the people. As the other programs launch under the Swachh Bharat Abhiyan. So as the MyCleanIndia which carry out the nation as the ‘Mission Prabhughat’.  Started by the group of volunteers in Varanasi.

 Launch of Swachh Bharat

Launch on the 2nd of October 2014 to pay tribute to the preeminent leader of the Indian. Independence Mahatma Gandhi on his 150th birth anniversary in 2019. The Swachh Bharat Mission launch by our honorable Prime Minister Narendra Modi at Rajpath in New Delhi. The mission launch throughout the nation as a national movement.

History of Sanitation India 

The rural sanitation program in India first launch in 1954. As a part of the First Five-Year Plan of the Government of India. While in 1981 the records reveal that only 1% of drinking water was being sanitized. It leads to the International Decade of Drinking water and Sanitation Program. In the year 1986 with the aim to improve the quality of life of rural people to add privacy for the women dignity.

The Nirmal Bharat Abhiyan launch 1st April 2012 was the successor of the Total Sanitation Campaign was launch in 1999. The complete objective was to accelerate the movement on sanitizing the rural areas through renewing strategies.

Later in 2014, the Prime Minister of India, launched the Swachh Bharat Abhiyan assigning the Secretary, Ministry of Drinking Water and Sanitation. With two Sub-Missions the Swachh Bharat Mission (Gramin) and the Swachh Bharat Mission (Urban) which aims to achieve total sanitation. By 2019 as a tribute to the 150th Birth Anniversary of Mahatma Gandhi. Which in rural areas should mean improving the levels of cleanliness through Solid and Waste Management Schemes. Make Gram Panchayats Open Defecation Free, clean and sanitize.

Reason for the Swachh Bharat Scheme

Why the Prime Minister Narender Modi Started the Swachh Bharat Scheme?

To generate awareness on sanitation, the Government start the Nirmal Gram Puraskar. To motivate and recognize the achievements and efforts made in ensuring full sanitation in the nation. This caught the attention of a lot of people for attaining Nirmal Status.

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Swachh Bharat Logo

If you are the student and making any project on the topic on Swachh Bharat Abhiyan. Then the Logo of the mission is a great use of yours. A logo is the indication of the yojana or scheme in the form of an image.

Swachh Bharat Abhiyan logo | SarkariNiti

  “Swachh Bharat” by 2019

To improvise the quality of life in the rural areas by the promotion of cleanliness and hygiene and to avoid the defecation in open.

  • The sanitation coverage is to accelerate in the rural areas for the vision of Swachh Bharat by the year 2019 October 2nd.
  • To encourage the panchayat and the people to adopt the sanitation practices and to facilitate the people and generate awareness about cleanliness among the people.
  • To Assist the people to make use of appropriate technologies to make use of the ecologically and sustainable sanitation.
  • To generate the system which can be community-based which focus on the management of solid and liquid to promote the cleanliness in the rural areas.

 Swachh Bharat Strategy

The focus of the strategy is to move towards achieving a Swachh Bharat by providing flexibility to State Governments. As sanitation is subject to state matter, the Government prepare 3 important phases necessary for the program.

Planning Phase

  • Annual implementation plan
  • GP identification
  • Financial resource planning
  • Open defecation elimination plan
  • Design Implementation approach
  • Human resource forecasting
  • Staff/ consultants
  • Training/ orientation

Implementation Phase

  • Advocacy and communication
  • Mass Awareness-raising
  • Social/ community mobilization
  • IPC / IEC
  • Financing
  • Funds release to implementation unit
  • Toilet construction
  • Skilled masons
  • Supply chain

Sustainability Phase

  • Hygiene promotion
  • Schools, Anganwadis, Health
  • Follow-up
  • Hand Holding community for sustainability
  • Monitoring and evaluation
  • Spot checks, Audits, Community monitoring
  • Third party evaluations


The Swachh Bharat Mission in urban areas is a complete focus on building individual toilets, community toilets, and solid waste management as well as keeping a clean city.  The project emphasis on the change the behavior regarding the interpersonal communication. To strengthen and implement the various mechanisms for the flexibility of the local cultures and the practices of the cleanliness. The incentives are also provided to the people which could vary from demands. The building incentives have been raised from INR 2000 from INR 10000 to INR 12000. For the implementation of the scheme. The funds raised are for the management of the solid and liquid waste at the gram panchayat level.

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About the author

Mukesh Jindal

Mukesh Jindal

My name is Mukesh Jindal, and I am from New Delhi, India. I am an engineer by profession. I am employed by an IT company in which I work. My topics of interest include technology, mobile, and apps.

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